About East End Lure Co.

East End Lure Co. was established in 2021 with one mission: to bring high-quality hand made lures to avid surfcasters up and down the coast! As an obsessed surfcaster myself and a diehard Cape Cod Canal angler I made it my goal to make the best swimbait jigs on the market.

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Thanks for the support and tight lines!

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-Tyler Martin